In 1997, Sylvie Fleury was captivated by the quality of Indonesian furniture during a furniture fair. She was struck by the expertise of the artisanal workforce, which is the heart and soul of Indonesian furniture manufacturing. This experience inspired her to move to Jepara, leaving her home in France, and forge a partnership with one of the biggest decorative item wholesalers in France. This partnership was founded on values of honesty, respect, and success, and it continues to fuel PIJAR SUKMA to this day.
In 1998, Sylvie encountered some challenges while working as an agent for her French partners, including issues with local suppliers. This led her to establish her own factory so that she could oversee and control the entire production process.
The year 1999 marked the birth of PIJAR SUKMA, which translates to "SPARK of the SOUL". The company started as a small furniture factory in Bandengan, Jepara, with only 2000 square meters of land. However, within a few years, with the support of the French wholesaler, the production of classic painted items increased dramatically, reaching over 100HC in 2003.
In 2006, PIJAR SUKMA moved to a new factory in Desa Kecapi, Jepara, with an impressive 10,000 square meters dedicated to the finishing process and 6,000 square meters for storage. Two years later, the company participated in the Singapore Exhibition, IFFS, marking its entrance into the global market.
PIJAR SUKMA continued to grow, reaching new heights in production and partnership. By 2014, the company had over 700 workers in production and 60 staff, delivering an unprecedented 300HC in a year. PIJAR SUKMA established a strong and sustainable partnership worldwide, serving customers in every continent.
In 2016, PIJAR SUKMA participated in two international furniture expos in Indonesia and China. Finally, in 2018, the company built a new construction factory with 4000 square meters of land, ensuring high-quality and mass-produced wood furniture for its customers.
In 2017, recognizing the need to offer more trendy designs and meet the evolving needs and styles of customers worldwide, PIJAR SUKMA took a bold step and created its own brand, VOILA PARIS. This decision was fueled by the increasing demand from partners for original designs and a desire to be an avant-garde force of proposition with its own team of designers.
Looking ahead to the end of the Covid pandemic in 2022, PIJAR SUKMA remains committed to growth and innovation. To meet the challenge of a growing market and online distribution, the company has created a new catalogue and collection with a focus on smart packing, knockdown construction items, and affordable prices. The 2023 PIJAR SUKMA catalogue is poised to continue the company's tradition of excellence in the furniture manufacturing industry.
As a furniture manufacturer in Indonesia, PIJAR SUKMA has grown from humble beginnings into a global player, driven by passion, partnership, and growth.
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In 1993, whilst residing in Paris, I had the pleasure of discovering the beauty of Indonesian furniture firsthand. The finesse of the wood grain and intricate sculptures captivated me, prompting a journey to Indonesia to explore its culture, people, and the potential for an import business.
A year later, I founded an import company which I held for four years before love drew me permanently to Indonesia. In 1998, having secured my first partners, I departed France to establish PIJAR SUKMA. With the same dedicated partners, the company grew steadily over the next five years before opening its doors to the world through furniture fairs.
Now, almost 25 years later, I am proud and overjoyed to witness the harmonious and dynamic growth of PIJAR SUKMA, a company that I cherish as if it were my own child. My gratitude and appreciation go out to each and every team member and individual who has contributed to the success of this venture. Without you, none of this would be possible.
Let us continue to grow together, in harmony and with the same unwavering work ethic that has brought us thus far. Merci beaucoup!
I landed in Indonesia in September 2012 and I still look back on it as the best decision I ever made. At the time, I was 27 and had been working for 3 years in France after graduating from an international business school. During my studies, I had the chance to visit Japan and fell in love with Asian culture. I promised myself that if the opportunity ever presented itself to live in Asia, I would seize it immediately.
So when PIJAR SUKMA was on the hunt for a Marketing Director in 2012, I felt it was the perfect timing and opportunity to pursue my dream and take on the challenge. Since my arrival, I have developed both personally and professionally within the company, having gotten married to a lovely wife and fathering three children. I take great pride in helping the company continue to grow by overseeing sales and marketing, while also leading the overall direction and strategy of the company in harmony with Sylvie. If you're interested in partnering with us, please don't hesitate to reach out. I would be delighted to show you around Pijar and work with you to create a successful and fruitful partnership.
Team of Pijar Sukma
At Pijar Sukma, we believe in the power of teamwork and humanistic values. Our company is like a family, and we treat each other with kindness and respect. We're proud that some of our employees have been with us since the beginning, and that two of them have worked their way up from operators to top managers in purchasing and production. Many of our managers have been with us for over 12 years, which speaks to the loyalty of our staff.
"At Pijar Sukma, we should all be proud of the harmonious and familial atmosphere. It is the foundation of loyalty and integrity towards our company. As a big family, we can achieve our vision of growing in harmony by working together with loyalty and integrity." said Arief, our Human Resources Manager.
Team of Pijar Sukma